2000-2009

Mod

1) Mod is a subculture that began in the United Kingdom in the 1960s and spread, in varying degrees, to other countries^[1] and continues today on a smaller scale. Focused on music and fashion, the subculture has its roots in a small group of stylish London-based young men in the late 1950s who were termed modernists because they listened to modern jazz,^[2] although the subculture expanded to include women.

Significant elements of the mod subculture include fashion (often tailor-made suits); music (including soul, ska, and R&B); and motor scooters (usually Lambretta or Vespa). The original mod scene was associated with amphetamine-fuelled all-night dancing at clubs.^[3]

2) the mods showed no respect to authority when the police tried to retain them the mods tried to escape by hitting the police and smashing things up they also have a lack of respect in four appearing very arrogant.

1b) Essay ( Media Lang )

I will be analysing my music video that we filmed and edited for our main task which formed part of my Advanced Portfolio in Media - a promotional package for release of an album, including a Music Video. In class, we studied Media language and learned that it is the way in which the meaning of a media text is conveyed to the audience. One of the ways media language works is to convey meaning through signs and symbols suggested by the way a scene is set up and filmed.

My music video is a highly energetic hybrid of the Rap and Hip Hop genres using exciting background locations for extra audience interest. Our intention for the video is to show how the main artist Sempa has grown up in the streets that he is now re-visiting. We have used camera angles to show this by using numerous point of view shots so that the audience get more of a personal experience whilst watching the video. We also supported this intention by filming some tracking shots from behind to continue the narrative of following Sempa's steps through his childhood neighbourhood.  We used ariel shots filmed via a drone at the start and the end of the music video to show that sempa is going back to his old hometown and looking at it from a birds eye view, showing that he is reflecting on his old life. The order of narrative has been carefully thought out and by putting a similar drone shot at the start and end we have shown that as you grow you change but you will always be the same and you cant/shouldn't forget where you came from. Sempa has a lot more screen time as he is the main artist. Showing Sempa walking through his hometown shows that he is reflecting on all his experiences and memories that would've been made in the streets that he grew up in and we showed this reflection using editing cuts reflecting his thought beats.

Conventions of Rap

Strong editing cuts between concept and narrative (if the aim of the video is for the audience to try and distinguish between two different views)

male rap artists are commonly known to wear heavy chains or prominent rings

Show a clear display of emotions – if the tone of the song is angry, the artist is likely to present this through their gestures and facial expressions

 Casual clothing, hoodies trainers and street/sports wear but more subtle and loose

Life’ of a certain individual or group

Rap music was one of the first genres to actually communicate with the American culture merging what was known to Americans with up beat sounds.

rap became known as a street art and the earlier songs were primarily boastful tales and negative thoughts about other rappers

Conventions of rap music video editing consist of lots of jumps shots of different environment or props included in the video for example, cars, jewellery, clothes, alcohol, drugs and women. There are also long shots that focus on the background and locations of where the artist is shooting the video. Also there are pan and ariel shots which can be used to represent their power and also give a view of the surroundings.  There are also close ups of key props that help emphasise the point that the artist is trying to get across, with the aid of their lyrics.

Genre Plan

Discuss distinct conventions:

Rap:
Setting-
theme-
icon-
narrative-
characters-
textual analysis-


Para 1:

• State Production & what genre means

Para 2:

• Research for codes & conventions of rap
• how did you learn/what did you learn?

Para 3:

• Textual analysis of your production ( Media Language)

Para 4:

• Theorist 1 (Subvert/Conform??)

Para 5:

• Theorist 2 ( Subvert/Conform??)

Para 6:

• Conclusion
• what did your genre teach you?
• how did your research help?
• how did you make it your own?

Ideology def

Ideology 
An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function. Dominant ideologies.

IN EACH ESSAY YOU MUST

Theory, Issues, Terminology & Media Debates.

have to: clear examples from your coursework outlining every detail

-in depth analysis, how? why?

-Clear conceptual understanding

-Academic style of writing

-Real Media examples + other film influences


Convince you know what narrative is & sound braniac.

Narrative

Let theories lead to avoid going off topic.

Intro: Introduce production (quick, short + sweet) - brief plot
Concept of narrative (constructing a plot)



Strauss:
I conveyed the ideology when planning our coursework by ensuring...

p - focus on theory
e - e.gs from your plot
e - explain


M*

appear the same - dual identity (twin) nature vs nurture


TODOROV
subvert

Theorists

Levi Strauss - BINARY OPPOSITES

-telling a story that opposes for added excitement
black/white
love/hate


M//sister opposites//leader of breaking in//


Todorov - EQUILIBRIUM

-disrupting the everyday norm to add excitement. Can be good or bad.


Propp - typical characters- villain, hero, damsel + sidekick

Barthes - enigma code
-action
-symbolic
-enigma (using what textual analysis codes e.g camera editing mise en scene)

Narrative Essay Plan

Para 1:  Concept
              Plot
              Characters

Para 2:  Theorists

Let theories lead to avoid going off topic.

Intro: Introduce production (quick, short + sweet) - brief plot
Concept of narrative (constructing a plot)



Strauss:
I conveyed the ideology when planning our coursework by ensuring...

p - focus on theory
e - e.gs from your plot
e - explain


M*

appear the same - dual identity (twin) nature vs nurture


TODOROV
subvert


In this essay I will be detailing the trials and tribulations of my A2 Media Coursework production that is called Rolling With Elephants. My group and I constructed a rap/hip hop music video with the consistent theme being highlighted by props, location and

Essay Plan - Forms and Conventions

Refers to the ingredients for your genre.

Year 12- film opening - we researched genre and title orders.

Year 13- music video, website, digipak - adverts for artist (progressed & developed to this).

Used, developed and challenged when making our music video.

Conventions:

• Institutional conventions.
• Format conventions.
• Genre conventions.

Plan:

• Genre
• Talk about the importance of genre for both audiences.
• Talk about research into 'real' media texts.

= ingredients to make final product
Film Openings
- titles
- enigma
- tease with characters, setting, etc
Music Video & Products
- other artist websites
- other artist digipaks
- other artist music videos
how they influenced you + how you developed
~USE, DEVELOP & CHALLENGE~
Conventions used from real media texts

• Institutional: certain organisations
• Format: what elements would you expect from a music video?
• Genre: what elements including setting, iconography, style, would you expect?

Resources

http://mrswilliamscriticalperspectives.blogspot.co.uk/p/how-to-structure-your-essay-for-1b.html

Essay Plan - Post Production

Refers to what I did after filming and how my productions developed.
Example question:
Explain how your skills in the creative use of post-production developed over time. Refer to a range of examples from your media productions in your answer (25 marks)

Year 12:

• Editing- Adobe premiere (narrative, small number of shots).

Year 13:

• Website- Wix
• Digipak- Photoshop
• Editing- Adobe premiere & after effects

Examples- Juno, Dancing bears, banana phone task, stealomatic, prelims - practising editing for the final products. 

Use the term - cross media promotional package for artist when referring to the music video.

Prints - text, image, layout and font. 

Essay Plan - Digital Technologies

PRESENTATION Emaze PowToon Photobucket Blogger – GIFs Prezi	POST-PRODUCTION iMovie Photoshop After Effects Premiere
COMMUNICATION Facebook Twitter Email	DIGITAL HARDWARE iMac iPhone iPad Drone Digital SLR Steadicam

(HOW YOU'VE HAVE DEVELOPED OVER TIME)

 

This refers to hardware, software, digital cameras, computers, packages and online tech.

• context, brief for year 12&13 = film opening & music video
• Y12 tasks = dancing bears, film opening prelim
• research for film opening - drama genre, titles
• music videos = not continuous, disjunctured, change in premiere use (more advanced)
• change of camera = more professional, cinematic experience in music video

#########################################################################

Para 1 : Film Opening

Exam Questions

Q1a

either: research & planning, post-production, digital technology, forms & conventions or creativity.

- what did you do?
- how did you do it?
- how did your skills develop?
- all supported by examples

Worth 25/100
Have 30 mins to complete.

Could be about the following:

• Post- production
• Research and planning
• Digital technology 
• Forms and conventions
• Creativity 

Requires description and evaluation of your skills development over the two years. Should include examples and be reflective/evaluative of previous products, into how you developed for your final production.

It is about:

• What 
• How 
• Effect
• Development 

(25 MARKS)




 Q1b
pick film opening OR music video
memorise & talk about theories & theorists

(DO FIRST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)

(25 MARKS)




 Q2
collective identity, contemporary media issues
(Cant be older than 5 years)
Discuss the representation of Collective Identity in UK is complex and how it will always depend on who is producing.

(50 MARKS)

Examples for Exams

Presentation Tools

• Emaze
• Powtoon
• Photobucket
• Prezi

Post Production

• Photoshop
• Premier
• iMovie
• After Effects

Digital Communication

• Facebook
• iMessage
• Email
• Twitter
• Instagram
• Youtube

Digital Hardware

• iMac
• iPhone
• iPad
• Digital SLR
• Steady Cam
• Drone