Strong editing cuts between concept and narrative (if the aim of the video is for the audience to try and distinguish between two different views)
male rap artists are commonly known to wear heavy chains or prominent rings
Show a clear display of emotions – if the tone of the song is angry, the artist is likely to present this through their gestures and facial expressions
Casual clothing, hoodies trainers and street/sports wear but more subtle and loose
Life’ of a certain individual or group
Rap music was one of the first genres to actually communicate with the American culture merging what was known to Americans with up beat sounds.
rap became known as a street art and the earlier songs were primarily boastful tales and negative thoughts about other rappers
Conventions of rap music video editing consist of lots of jumps shots of different environment or props included in the video for example, cars, jewellery, clothes, alcohol, drugs and women. There are also long shots that focus on the background and locations of where the artist is shooting the video. Also there are pan and ariel shots which can be used to represent their power and also give a view of the surroundings. There are also close ups of key props that help emphasise the point that the artist is trying to get across, with the aid of their lyrics.
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