1b) Essay ( Media Lang )

I will be analysing my music video that we filmed and edited for our main task which formed part of my Advanced Portfolio in Media - a promotional package for release of an album, including a Music Video. In class, we studied Media language and learned that it is the way in which the meaning of a media text is conveyed to the audience. One of the ways media language works is to convey meaning through signs and symbols suggested by the way a scene is set up and filmed.

My music video is a highly energetic hybrid of the Rap and Hip Hop genres using exciting background locations for extra audience interest. Our intention for the video is to show how the main artist Sempa has grown up in the streets that he is now re-visiting. We have used camera angles to show this by using numerous point of view shots so that the audience get more of a personal experience whilst watching the video. We also supported this intention by filming some tracking shots from behind to continue the narrative of following Sempa's steps through his childhood neighbourhood.  We used ariel shots filmed via a drone at the start and the end of the music video to show that sempa is going back to his old hometown and looking at it from a birds eye view, showing that he is reflecting on his old life. The order of narrative has been carefully thought out and by putting a similar drone shot at the start and end we have shown that as you grow you change but you will always be the same and you cant/shouldn't forget where you came from. Sempa has a lot more screen time as he is the main artist. Showing Sempa walking through his hometown shows that he is reflecting on all his experiences and memories that would've been made in the streets that he grew up in and we showed this reflection using editing cuts reflecting his thought beats.